Toyosu Market, Tokyo’s state-of-the-art wholesale seafood market, is the successor to the historic Tsukiji Market and has quickly become a must-visit destination for food lovers and those curious about the underpinnings of Japanese culinary traditions. Located in the Bay Area of Tokyo, Toyosu Market opened in October 2018 and is the largest wholesale fish and seafood market in the world, offering a fascinating glimpse into the seafood industry that underpins much of Japanese cuisine.
The market consists of three main buildings: two for seafood and one for fruits and vegetables. The modern facilities are equipped with observation windows and specialized visitor routes that allow tourists to safely watch the action without disrupting the trade. This design reflects a commitment to hygiene and efficiency while preserving the vibrant atmosphere that characterized Tsukiji.
One of the highlights of visiting Toyosu Market is witnessing the famous tuna auction, held in the early morning. The auction is a dynamic and almost theatrical experience as buyers and sellers engage in a rapid-fire bidding war over giant tunas. Observing this auction requires an early start—visitors need to apply in advance for a limited number of viewing slots available through the market’s official website, as the auction starts around 5:30 AM. It’s a compelling spectacle that offers insights into a critical aspect of Japanese culinary culture.
Additionally, Toyosu Market features a multistory building with restaurants where visitors can indulge in dishes made from the freshest catch. Sushi, sashimi, and a variety of other seafood delicacies prepared by skilled chefs provide a direct farm-to-table—or sea-to-plate—experience. The market also includes a rooftop garden with sweeping views of the Tokyo waterfront, making it an excellent spot for relaxation after a tour.
For those planning to visit, it’s recommended to arrive early to experience the bustling energy of the market at its peak. Detailed visitor maps and guidelines are available, ensuring that tourists can navigate the complex easily and enjoy a comprehensive visit. Toyosu Market not only continues the legacy of Tsukiji but also enhances it, offering a deeper, more accessible insight into the seafood industry that is central to Japanese gastronomy.
